Power, un-leashed.

Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

Dyson engineer sketch

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power. "

James Dyson

James Dyson holding Dyson digital motor

Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

Dyson engineer sketch

Digital revolution.

By 2009, we'd created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

Dyson digital motor

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

Dyson cord-free vacuum line drawing

Pushing the boundaries.

As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at 110,000rpm.

Dyson digital motor in testing

Racing ahead.

So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.

Dyson digital motor casing

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

Dyson vacuum battery

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes1, and cut noise with improved acoustics.

Sketch of Dyson cord-free vacuums
  • 320 Patents on Dyson V7™ cord-free vacuums
  • 150 Dyson engineers worked to improve the motor
  • 290 Miles pushed during testing

"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe Global Head of Motor Development

Choose your model

  • 3 Dyson tools for cleaning your home and car.
  • Compatible with:
  • Dyson V7
  • Dyson V9
  • Dyson Cyclone V10
  • Dyson V11
  • Powerful suction for versatile handheld cleaning
  • For cleaning your home, car, boat or caravan
  • Up to 30 minutes of fade-free power
  • Includes 2 tools

1Up to 20 minutes with motorised floor tool attached. Up to 6 minutes in MAX mode.

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